如何用渠道码,实现客户场景化管理?

如何用渠道码,实现客户场景化管理?

<p style="text-align: center;"><span style="color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium;">· 服 务 车 商,悦 享 云 端 ·</span><br/></p><p></p><figure data-size="normal" style="margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><img src="https://pic1.zhimg.com/80/v2-f420a5fb14d5e7e3b226769a4bb4ab0c_720w.jpg" data-caption="" data-size="normal" data-rawwidth="1080" data-rawheight="534" class="origin_image zh-lightbox-thumb lazy" width="1080" data-original="https://pic1.zhimg.com/v2-f420a5fb14d5e7e3b226769a4bb4ab0c_r.jpg" data-actualsrc="https://pic1.zhimg.com/v2-f420a5fb14d5e7e3b226769a4bb4ab0c_b.jpg" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/></figure><p></p><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">当客户发起好友添加时,车企、经销商该如何把握机会,更好的进行用户的场景化管理?</p><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600;">封面来源 </span>| pexels</p><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600;">文</span>| 小悦悦</p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600;">为什么越来越多人,添加客户好友用企业微信而不是个人微信?</span></p><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">“从企业管理角度,员工离职会带走客户资源,个人微信好友难以交接。”</p><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">“个人微信频繁添加好友会触发防骚扰机制,出现客户加你好友,但你却收不到提醒,或者显示账号异常的情况。”</p><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">“个人微信更多的生活好友圈,发工作内容总是要分组,发生活分享得考虑是否要屏蔽客户。”</p><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">“角色难转变,得通过询问新加好友来区分是客户还是其他人,且难以辨别好友来源。”</p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">在集客成本居高不下的环境下,客户主动发起好友添加难能可贵,车企、经销商该如何把握机会,更好的实现用户的场景化管理?渠道码的出现,可以很好的解决以上个人微信添加好友的问题,并从企业管理的角度,兼顾客户体验的同时,实现客户的场景化管理。</p><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><h2 style="margin-bottom: calc(1.16667em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; color: rgb(18, 18, 18); white-space: normal;">01 渠道码的优点</h2><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">渠道码主要源于企业微信的场景,它的外观和普通的二维码没多大差别,但却有其无可替代的优点。比如,</p><p><span style="font-size: medium; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif;">1、通过</span><span style="font-size: medium; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-weight: 600;">多人一码</span><span style="font-size: medium; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif;">,客户扫码后,将随机添加预设的员工,分流接待,避免一个号频繁添加好友,导致客服分身乏术</span><br/></p><p><span style="font-size: medium; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif;">2、添加好友后,</span><span style="font-size: medium; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-weight: 600;">自动推送欢迎语和活动物料</span><span style="font-size: medium; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif;">,确保回复率;同时,针对性的增加活动曝光</span></p><p>3、<span style="font-size: medium; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-weight: 600;">分渠道生成码</span><span style="font-size: medium; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif;">,为不同渠道的客户打标签,方便后期精准转化</span></p><p><span style="font-size: medium; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-weight: 600;">4、统计不同渠道的客户数</span><span style="font-size: medium; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif;">,优化活动流程</span><br/></p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><img src="https://pic2.zhimg.com/80/v2-34bef15a6672a114800692b99bfd4921_720w.jpg" data-caption="" data-size="normal" data-rawwidth="1080" data-rawheight="423" class="origin_image zh-lightbox-thumb lazy" width="1080" data-original="https://pic2.zhimg.com/v2-34bef15a6672a114800692b99bfd4921_r.jpg" data-actualsrc="https://pic2.zhimg.com/v2-34bef15a6672a114800692b99bfd4921_b.jpg" data-lazy-status="ok" style="text-align: center; display: block; margin-right: auto; margin-left: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><h2 style="margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; color: rgb(18, 18, 18); white-space: normal;">02 群活码的优点</h2><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">通过渠道码添加顾问,方便一对一服务和转化,而群活码,则适合专场活动的群裂变拉新,统一管理。相较于微信群二维码,使用企微群活码,也有其对应的优点,比如,</p><ul style="margin-top: 1.4em; margin-bottom: 1.4em; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li style="list-style: none; display: table-row;">1、普通群二维码群人数达200人时,客户无法扫码进群;企微群活码则可一次配置5个群,达上限<span style="font-weight: 600;">自动创建新群</span>,并支持修改和更新群</li><li style="list-style: none; display: table-row;">2、普通群二维码7天过期,群活码永久有效</li></ul><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><h2 style="margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; color: rgb(18, 18, 18); white-space: normal;">03、渠道码、群活码应用场景</h2><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600;">「场景一:线下门店,扫码添加集团/门店客服,提高服务质量」</span></p><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600;">1、</span>在店内易拉宝、台卡、工牌等宣传物料,放置<span style="font-weight: 600;">集团/门店客服企微二维码</span>,通过优惠券或活动,吸引客户添加</p><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">2、面对面客户接待时,顾问可邀请客户扫描<span style="font-weight: 600;">企微名片二维码</span>添加好友,专属服</p><ol style="margin-bottom: 1.4em; display: table; counter-reset: ol 0; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li style="list-style: none; display: table-row;">3、渠道标签可设置门店名称,用于区分及考核不同门店的来源</li><li style="list-style: none; display: table-row;">客户扫码添加顾问,系统通过欢迎语,向客户自动发送<span style="font-weight: 600;">线上商城/客户优惠券</span>,促进入店转化</li><li style="list-style: none; display: table-row;"><br/></li><li style="list-style: none; display: table-row;">4、后期客服可将完成车主认证的客户拉进门店社群,助力老客户的社群服务运营</li></ol><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><img src="https://pic4.zhimg.com/80/v2-3cb4db706f7cf4efa1484610f74a08eb_720w.jpg" data-size="normal" data-rawwidth="1024" data-rawheight="727" class="origin_image zh-lightbox-thumb lazy" width="1024" data-original="https://pic4.zhimg.com/v2-3cb4db706f7cf4efa1484610f74a08eb_r.jpg" data-actualsrc="https://pic4.zhimg.com/v2-3cb4db706f7cf4efa1484610f74a08eb_b.jpg" data-lazy-status="ok" style="text-align: center; display: block; margin-right: auto; margin-left: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">门店渠道码</figcaption></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><img src="https://pic4.zhimg.com/80/v2-bd8e36bfc5d2b901d749d0c202867613_720w.jpg" data-size="normal" data-rawwidth="730" data-rawheight="728" class="origin_image zh-lightbox-thumb lazy" width="730" data-original="https://pic4.zhimg.com/v2-bd8e36bfc5d2b901d749d0c202867613_r.jpg" data-actualsrc="https://pic4.zhimg.com/v2-bd8e36bfc5d2b901d749d0c202867613_b.jpg" data-lazy-status="ok" style="text-align: center; display: block; margin-right: auto; margin-left: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">欢迎语</figcaption></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><h3 style="margin-bottom: calc(1.27273em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.1em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; color: rgb(18, 18, 18); white-space: normal;"><br/></h3><h3 style="margin-bottom: calc(1.27273em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.1em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; color: rgb(18, 18, 18); white-space: normal;">「场景二:线下车展/活动,群活码拉新裂变」</h3><ol style="margin-top: 1.4em; margin-bottom: 1.4em; display: table; counter-reset: ol 0; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li style="list-style: none; display: table-row;">1、在车展易拉宝、宣传DM单,放置<span style="font-weight: 600;">专场群活码</span>,邀请用户进群领取优惠券</li><li style="list-style: none; display: table-row;"><br/></li><li style="list-style: none; display: table-row;">2、渠道标签可设置<span style="font-weight: 600;">活动-渠道名称</span>,用于区分不同渠道的效果</li><li style="list-style: none; display: table-row;"><br/></li><li style="list-style: none; display: table-row;">3、客户扫码进群,系统通过欢迎语,向客户自动发送<span style="font-weight: 600;">“分享有礼”</span>活动</li><li style="list-style: none; display: table-row;"><br/></li><li style="list-style: none; display: table-row;">4、客户领取优惠券,可到店消费抵扣,促进线下的转化</li><li style="list-style: none; display: table-row;">群内可引导客户参与<span style="font-weight: 600;">分享好友返利</span>,促进拉新裂变</li></ol><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><img src="https://pic3.zhimg.com/80/v2-058f0aa9519de483ce65be3c5b4c1b66_720w.jpg" data-size="normal" data-rawwidth="670" data-rawheight="715" class="origin_image zh-lightbox-thumb lazy" width="670" data-original="https://pic3.zhimg.com/v2-058f0aa9519de483ce65be3c5b4c1b66_r.jpg" data-actualsrc="https://pic3.zhimg.com/v2-058f0aa9519de483ce65be3c5b4c1b66_b.jpg" data-lazy-status="ok" style="text-align: center; display: block; margin-right: auto; margin-left: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">群活码</figcaption></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><img src="https://pic3.zhimg.com/80/v2-225a8929388c9c129d3d6e67b7747a22_720w.jpg" data-size="normal" data-rawwidth="671" data-rawheight="715" class="origin_image zh-lightbox-thumb lazy" width="671" data-original="https://pic3.zhimg.com/v2-225a8929388c9c129d3d6e67b7747a22_r.jpg" data-actualsrc="https://pic3.zhimg.com/v2-225a8929388c9c129d3d6e67b7747a22_b.jpg" data-lazy-status="ok" style="text-align: center; display: block; margin-right: auto; margin-left: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">分享有礼</figcaption></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><h3 style="margin-top: calc(1.90909em); margin-bottom: calc(1.27273em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.1em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; color: rgb(18, 18, 18); white-space: normal;">「场景三:线上微信公众号,扫码添加专属顾问,促进粉丝运营」</h3><ol style="margin-top: 1.4em; margin-bottom: 1.4em; display: table; counter-reset: ol 0; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li style="list-style: none; display: table-row;">1、在微信公众号<span style="font-weight: 600;">文章尾部</span>、投放的<span style="font-weight: 600;">广告素材</span>,按渠道放置渠道码</li><li style="list-style: none; display: table-row;">引导粉丝、新用户,添加客服企业微信,领取优惠券或参与活动</li><li style="list-style: none; display: table-row;"><br/></li><li style="list-style: none; display: table-row;">2、将公众号粉丝、新用户,拉进官方社群,进行<span style="font-weight: 600;">保客的社群运营与服务</span></li></ol><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><img src="https://pic3.zhimg.com/80/v2-bd9e639fd33e8c8d846743579311098e_720w.jpg" data-size="normal" data-rawwidth="1080" data-rawheight="721" class="origin_image zh-lightbox-thumb lazy" width="1080" data-original="https://pic3.zhimg.com/v2-bd9e639fd33e8c8d846743579311098e_r.jpg" data-actualsrc="https://pic3.zhimg.com/v2-bd9e639fd33e8c8d846743579311098e_b.jpg" data-lazy-status="ok" style="text-align: center; display: block; margin-right: auto; margin-left: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">文章底部渠道码</figcaption></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><h2 style="margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; color: rgb(18, 18, 18); white-space: normal;">04、渠道码、群活码设置</h2><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600;">渠道码:</span>在SCRM设置企微渠道码,支持生成多种类型码,可设置邀请码对应的成员、是否自动通过、标签、与场景契合的的欢迎语。可以统计渠道添加的客户数,并支持后期修改。</p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><img src="https://pic3.zhimg.com/80/v2-628a51d42c353d7af8f64bd58533cc66_720w.jpg" data-size="normal" data-rawwidth="1080" data-rawheight="884" class="origin_image zh-lightbox-thumb lazy" width="1080" data-original="https://pic3.zhimg.com/v2-628a51d42c353d7af8f64bd58533cc66_r.jpg" data-actualsrc="https://pic3.zhimg.com/v2-628a51d42c353d7af8f64bd58533cc66_b.jpg" data-lazy-status="ok" style="text-align: center; display: block; margin-right: auto; margin-left: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">SCRM渠道码</figcaption></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600;">群活码:</span>在企微后台,点击加客户——加入群聊,进行二维码建群的设置</p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><img src="https://pic3.zhimg.com/80/v2-ef0283eb357388f0b0966633d0cc2ea6_720w.jpg" data-size="normal" data-rawwidth="918" data-rawheight="738" class="origin_image zh-lightbox-thumb lazy" width="918" data-original="https://pic3.zhimg.com/v2-ef0283eb357388f0b0966633d0cc2ea6_r.jpg" data-actualsrc="https://pic3.zhimg.com/v2-ef0283eb357388f0b0966633d0cc2ea6_b.jpg" data-lazy-status="ok" style="text-align: center; display: block; margin-right: auto; margin-left: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">企业微信加入群聊</figcaption></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><img src="https://pic4.zhimg.com/80/v2-e7fad7f14775ba5fbfc575619872089f_720w.jpg" data-size="normal" data-rawwidth="944" data-rawheight="738" class="origin_image zh-lightbox-thumb lazy" width="944" data-original="https://pic4.zhimg.com/v2-e7fad7f14775ba5fbfc575619872089f_r.jpg" data-actualsrc="https://pic4.zhimg.com/v2-e7fad7f14775ba5fbfc575619872089f_b.jpg" data-lazy-status="ok" style="text-align: center; display: block; margin-right: auto; margin-left: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">群二维码设置</figcaption></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600;">群欢迎语:</span>点击企微群右上角进行群设置——使用模板建群——编辑入群欢迎语——选择活动链接</p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><img src="https://pic3.zhimg.com/80/v2-7dc2743f25b20268179a94f16f6b880a_720w.jpg" data-size="normal" data-rawwidth="594" data-rawheight="742" class="origin_image zh-lightbox-thumb lazy" width="594" data-original="https://pic3.zhimg.com/v2-7dc2743f25b20268179a94f16f6b880a_r.jpg" data-actualsrc="https://pic3.zhimg.com/v2-7dc2743f25b20268179a94f16f6b880a_b.jpg" data-lazy-status="ok" style="text-align: center; display: block; margin-right: auto; margin-left: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">企微群设置</figcaption></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><img src="https://pic1.zhimg.com/80/v2-fc6187635cf1e6d2cf1a3a985e141b9c_720w.jpg" data-size="normal" data-rawwidth="575" data-rawheight="748" class="origin_image zh-lightbox-thumb lazy" width="575" data-original="https://pic1.zhimg.com/v2-fc6187635cf1e6d2cf1a3a985e141b9c_r.jpg" data-actualsrc="https://pic1.zhimg.com/v2-fc6187635cf1e6d2cf1a3a985e141b9c_b.jpg" data-lazy-status="ok" style="text-align: center; display: block; margin-right: auto; margin-left: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">群模板</figcaption></figure><figure data-size="normal" style="margin-top: calc(2.24em); margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><img src="https://pic2.zhimg.com/80/v2-1867a6ad036a30e29a8f95f80aac825d_720w.jpg" data-size="normal" data-rawwidth="652" data-rawheight="569" class="origin_image zh-lightbox-thumb lazy" width="652" data-original="https://pic2.zhimg.com/v2-1867a6ad036a30e29a8f95f80aac825d_r.jpg" data-actualsrc="https://pic2.zhimg.com/v2-1867a6ad036a30e29a8f95f80aac825d_b.jpg" data-lazy-status="ok" style="text-align: center; display: block; margin-right: auto; margin-left: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">群欢迎语</figcaption></figure><p></p><p><br/></p>

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